WHO ARE WE?

Banafsheh is a clothing brand for women which doesn’t need an introduction. Started in Pakistan, more than three decades ago, it is not a new name for fashion retailers. This affordable clothing line provides the superior quality of fabric including several types of net and chiffon. When all the fellow brands are offering casual clothing line, Banafsheh has come forward with its luxury chiffon and net ensembles to cherish festive moments.

The breathtakingly beautiful designs you imagine with closed eyes is what Banafsheh brings to you in real. The brand offers elegant articles with vibrant shades of seasons for you to cherish the ever-changing fashion trends. For now, it has only unstitched fabric in the casual and luxury collection. The fabrics are the of the finest quality. The embroidery involves handpicked threads and is produced by the latest embroidery production unit. Hence, Banafsheh truly reflects the ethnicity of the woman of Pakistan.

HOW WE GET STARTED?

The story of Banafsheh doesn’t start from today. It has seen more than thirty years of fashion trends until now. As the name depicts, Banafsheh is named after the daughter of our respectable owner. The word Banafsheh means bouquet of flowers which accurately represent our designs. Initially started as small scale plan, Banafsheh has seen all the rising and offbeat style modifications in Pakistan.

More than a business, it was a dream of the founders of Banafsheh which fortunately developed under the wise supervision of his father. It crossed a passage from generation to generation. Slowly, expanding the production unit, it didn’t take much time to get noticed by the public. In all these years of development, it stands among the top-notch brands by customer’s approval. By the date, it has launched 23 volumes, all of which were best sellers for the quality and comfort they provided. The production units have also increased, as per the demand of Banafsheh'sunique designs in the consumer market.

WHAT IS OUR THEME?

The theme of Banafsheh is not just to customize women clothes. We sell a concept which is not common. In a market full of vibrant dresses by different brands, Banafsheh stands distinctively for its concept based collection. Over the years, it has launched many new impressions though its volumes including party wear dresses.

From casual to luxury embroidery chiffons, Banafsheh made its way to the modern day clothing attire to comfort its customers. The fabrics which our various collections used range from the finest quality pure chiffon, bamber chiffon, pk chiffon, net, and crinkle.

Our collection includes kurti, two pieces (semi stitched), three pieces, saari, lehenga, and many more. From the casual attire to the formal wear, we have a wide variety to suit every occasion.

Each season, Banafsheh offers many unique designs which are never repeated. The target audience is not just young girls. The attires presented by us are to beautify every woman, regardless of her age. The best seller codes from each volume were appreciated by women from various fields in the past.

Be it a professional working woman, a housewife or a college student, Banafsheh promises to facilitate all. Our expert designers put all their efforts to create unique styles which are not stereotypical. Any customer can pick a design and modify it as per her requirement. This unique privilege is only available to our buyers which make them look different, trendy and up to date at any place they go.

Not just the designs but the fabric we use is comforting and soft. All the designs, color schemes, patterns, and fabric are neutral which makes them perfect for all women.

WHERE BANAFSHEH STANDS TODAY?

Now, Banafsheh is one of the most popular clothing line brands. Being in the market of years, it became famous for its supreme quality and captivating designs. The whole fame was achieved through word of mouth. As the production unit and sales increased, Banafsheh launched new varieties from time to time.

To make our customers informed of these new designs and clothing options, we are now functional for niche marketing through social platforms and campaigns. Originally it has its base in Lahore. There are multiple store locations within the city. As a part of expanding the plan, senior management of Banafsheh is now working on opening more stores in all leading cities of Pakistan.

Banafsheh's fame has reached international markets too. Pakistanis in all regions are interested in buying this brand’s unique designs. Many wholesalers deal with Banafsheh in various countries such as India, Bangladesh, Qatar, Oman, Sharjah, the UK, Canada, and Germany. These native retailers are helping to provide our international customers with all the latest designs.

The popularity of Banafsheh ’s volumes not just confined to Pakistan. We have now opened an international store at Sharjah which is operational. More international destinations are yet to be announced.

For us, the satisfaction of the buyer is important as a duty. The reason which makes Banafsheh a preferred choice of customers is our price policy. As Banafsheh made its way from small scale production to high-end products, it truly regards its long-term customers. For this reason, our prices are not as high as the other clothing brands operating in Pakistan today.

OUR FUTURE PLANS

For future, we are planning to expand the availability of our products. There are certain designs, fabrics and modern cuts which are under consideration to be launched soon. One of the most talked about item is lawn, for which our creative team is working hard. The initial response towards the newly launched stores of Banafsheh has encouraged us to open new platforms for our beloved customers. One step of this multi-approach plan is to launch new stores, which is under development.

A new and more convenient plan is to introduce a web store for an easy and convenient shopping. It is helpful for the online audience to review all the collections of Banafsheh over the years online. Also, the viewer can eventually decide the order which will be possible through our online order system. We are also working on our customer support system to assist all the queries and questions regarding the brand, collection or orders. Additionally, the social media platforms are functional to know all the updates and news related to new volumes, offers, and announcements.